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Pantone’s 2015 Color of the Year

marsalaNew year, new official color. See you later, Radiant Orchid; Pantone has officially dubbed 2015 the year of Marsala. This spicy, seductive hue is perfectly on-trend—and from our perspective—can really make a label pop.

Pantone describes the color on its website, calling it “a naturally robust and earthy red wine, Marsala enriches our minds, bodies and souls.” Marsala can make a statement solo, or pair it as a complement that can accent a wide range of other shades.

The earthy tone of this color is inviting and aesthetically pleasing and will work on an array of different products. “This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors,” explains Leatrice Eiseman, Executive Director of the Pantone Color Institute.

Whether you are dreaming up the latest juice concoction, newest nail polish shade, or even scented candle design, the use of Marsala will truly help products stand out this year as fashion-conscious consumers everywhere will be on the hunt for the season’s trendiest hue.

Don’t get left behind on the fad-wagon…talk to our art team about incorporating this so-right-now tone into your packaging to keep your products looking fresh and exciting!

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