When browsing through a liquor store to find the right bottle of wine for a dinner party, how do you decide which one to choose? You might not like to admit it; however, you most likely picked the wine bottle with the most appealing label. Since over two-thirds of Americans do this, it’s nothing to be ashamed of.
Wine Labeling & Packaging
“…according to Nielsen’s Beverage Alcohol Category Shopping Fundamentals study, only 29% of consumers know which brand they intend to buy before they enter a store. The remaining 71% of consumers are making their decisions as they peruse the options on the shelf.” – Nielsen
As a winemaker, it’s important to remain cognizant of this when deciding on how to label your product.