Why Does Size Matter in Product Packaging?

Offering your product in a range of sizes has many benefits. Primarily, this allows you to appeal to a larger variety of consumers. There are many factors that a consumer may consider when deciding how much of a specific product is right for them.

Continue reading

 

Happy Thanksgiving from the K. Sidrane Team

Thanksgiving is the perfect reminder that even in the worst of times there is always, always something to be grateful for.

Continue reading

 

Why Choose Shrink Sleeves?

When launching or rebranding a product, packaging is a key consideration for any marketer or brand manager. With so many types to choose from, sifting through the available options is sure to cause more than just a little bit of confusion.

Continue reading

 

Feel the Difference: Specialty Laminations

Noticing a pretty package is one thing, but being enamored with the feel of a product is another altogether. To add an extra layer of luxury, we recommending trying a tactile texture on your product’s package.

Continue reading

 

FAQ: Art Files

“Your printed package can only be as good as your art file.” It’s likely you’ve heard this refrain from any printer that you’ve worked with and for good reason—it’s the truth! While the magic of digital printing can work wonders in creating beautiful imagery, it can’t do so without well-crafted art files to print from.

Continue reading

 

Uptick in Online Shopping Leads to New Considerations in Packaging

E-commerce has been a growing retail segment for decades now, with the move for people to do the majority of their shopping online continually on the rise among multiple categories.

Continue reading

 

The Great Debate: Flexo v. Digital

While flexographic printing has been around since the 1800’s, the first digital printer was not introduced until the early 1990’s. The modem continued to gain steam and popularity in the early part of the Millennium, as digital started to integrate into the industry and even replace some conventional flexographic printers. It didn’t take long for discussion to ensue amongst both suppliers and customers: Which way is better?

Continue reading

 

The New Age of Luxury Embellishment

Short runs with specialty finishes have never been more accessible. Introducing the DigiJet – our new module that offers digital decoration like you’ve never seen before.

Continue reading