At K. Sidrane, our expertise lies in creating custom product packaging solutions for hundreds of clients across various industries throughout North America. We understand the importance of developing a strong brand image, and we believe that your product packaging plays a crucial role in achieving this.
Why is Cohesive Branding Important?
Cohesive brand imaging is essential for establishing your brand and product identity. Additionally, cohesive branding helps your products stand out in the marketplace. Therefore, your product packaging design should capture consumer attention while aligning with your core values and messaging.
How to Create a Cohesive Brand Image
Design Language
Design language consists of the aesthetic factors working together to establish a recognizable brand image. This includes:
- Fonts
- Colors
- Imagery
- Texture
Highlight Brand Values and Unique Selling Points (USPs)
Brand Values
What are the core values that represent your brand? Remember that these core values should also resonate with your target market. Some general examples of brand values include:
- Sustainability – A commitment to minimizing your carbon footprint
- Quality – This may seem obvious; however, if your product packaging does not reiterate the high quality of your products, consumers may think otherwise
- Health – Wellness may be significant for brands within the nutraceutical, specialty food, or beverage industries
- Authenticity – Reassuring consumers that your products are precisely what you say they are. Once again, this may seem like a no-brainer; however, many consumers worry about brands being dishonest and misleading about sourcing, ingredients, or other product characteristics
USPs
What makes your products stand out from the competition? For example, your USPs might be gluten-free or naturally sourced if you produce specialty foods. As a craft brewery, your USPs may be distinctive flavors or small-batch brewing.
Regardless of your brand values and USPs, K. Sidrane provides product packaging solutions that enable you to show them off to potential customers and speak to your target market.
